Home Features Article

SEO Campaigns & Keywords

Posted on 2022-05-21 Updated on 2022-07-28

How to use SEO Campaign & Keywords?

To learn more about SEO campaigns in general, how Google analyse it, or build a campaign URL please take a look at these links:

Collect campaign data with custom URLs

Campaign URL Builder


You can also click on the blue help button next to SEO Campaign in Settings tab for more information.


Step by Step guide:

From Settings tab select SEO option


Source and Medium fields are required.

Other fields: Optional.


Source: To Identify the advertiser, site, publication, etc. that is sending traffic to your website, example:

google.com, newsletter4, billboard


Medium: The advertising or marketing medium, example:

cpc, banner, email newsletter


Campaign: The individual campaign name, example:

summer-sale, your slogan or a promo code.


Term: your website keywords, example:

keto diet, erp systemIdentify paid search keywords or backlinks


Content: Used in real SEO campaigns to differentiate similar content, for example: two links within the same ad, or a button and links

you can trype something like: cta_get_offer, cta_blue_button.


How these parameters will appear in Google Analytics?

If you sent a job with these SEO settings (refer to the figure above) you will see results like this in Google Analytics:


Source and Meduim:




Keywords:



Found this article helpful?

[ 6 Out of 8 Found Helpful ]

Still no luck? we can help!

Submit a ticket and we’ll get back to you as soon as possible.